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High Street Regeneration
SHINE A LIGHT
ON WILCOX ROAD
Shine a light on Wilcox Road revives a once thriving market street through distinctive branding that gives a nod to the lost tradition of craft and interactivity on British high streets.
A kit of parts elevates the crafts, trades and culture that Wilcox Road has to offer, reinvigorating a once essential community asset in Nine Elms.
Playful yet practical, the proposal utilises existing street furniture in order to reduce unnecessary street clutter.
A Characterful & Interactive Wilcox Road
Vibrant Street market with a smart and beautifully crafted appearance.
How can we make a gateway that can compete with a retail giant?
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The Traditional English High Street
Interactive elements would punctuate the street such as scales, charity boxes and coin machines.
Lettering sits externally to glass box held by steel plate.
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